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Strong corporate brand, metro location, and a generalist global campaign title increase applicant competition.
B2B demand-generation skills transfer across industries, though diagnostics/life-sciences experience is a preferred advantage.
Explicit 7–9 years requirement, MBA preference, and mandatory B2B digital marketing experience create stringent shortlisting filters.
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Plan, execute, and track global marketing campaigns across digital, social media, events, and publications to drive demand generation for consumables business.
Develop and manage personalized marketing content tailored to target accounts, including emails, case studies, and webinars.
Collaborate cross-functionally with sales, marketing, and product teams to align strategies and ensure global brand compliance and continuous improvement of campaign performance.
Bachelor’s degree plus MBA/PGDM/PGDBA, preferably in Marketing.
7-9 years of digital marketing experience in a B2B environment.
Proficient in Microsoft 365; knowledge of CRM platforms and Salesforce preferred.
Ability to work with geographically dispersed, multi-cultural regional marketing teams; role is onsite in Pune, India.
Experienced in managing global, multi-channel digital marketing campaigns with measurable impact on B2B demand generation.
Skilled at cross-functional collaboration in matrixed, multinational teams.
Experienced in personalized content creation and continuous marketing strategy optimization aligned to business goals.