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Tier-1 brand, metro location, generalist marketing role, and broad skill requirements increase applicant competition.
Requires Life Science/Medical or B2B experience, creating strong industry-specific hiring preferences and lower transferability.
Explicit 2-year minimum, Life Science/B2B domain requirement, and CRM/Salesforce expectation raise shortlisting strictness.
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Qualify and research leads generated from marketing campaigns to assess their sales-readiness and fit with the target buyer profile, ensuring data accuracy and relevance.
Maintain and clean the CRM contact database to meet quality standards, eliminate duplicates, and regularly refresh data.
Analyze lead and campaign data including lead scoring to optimize lead development initiatives and collaborate with sales for lead nurturing and handoff.
Bachelor's degree.
Minimum 2 years of experience in marketing, lead qualification, or related roles within Life Science, Medical, or B2B environments.
Proficiency with CRM systems, preferably Salesforce.com, and marketing automation tools.
Work Experience Required: Minimum 2 years in relevant marketing or lead qualification roles.
Experienced in managing lead qualification and nurturing with strong data-driven decision-making and analytical skills.
Detail-oriented professional capable of maintaining high data quality and working closely with cross-functional teams including marketing and sales.
Comfortable working in fast-paced settings with experience in Life Science, Medical, or B2B sectors and a focus on improving lead conversion processes.