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Metro location and mid-level role, but niche marketing-ops stack limits applicant pool.
Marketing operations skills are transferable but Salesforce and ABM tools create moderate industry specificity.
Explicit 4+ years Salesforce, Account Engagement and B2B requirements create strict screening.
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Own end-to-end CRM campaign creation, execution, and automation ensuring accurate attribution and reporting.
Manage lead flow, conversion tracking, funnel audits, and lead scoring with Sales and Field Marketing collaboration.
Deliver performance reporting and insights across campaigns and channels to guide marketing and business decisions.
BA/BS degree or equivalent combination of education and experience.
2-4 years relevant experience; specifically at least 4 years with Salesforce CRM and 1 year with Account Engagement.
2 years experience in a B2B environment.
Preferred tools experience: Ringlead, Zoominfo, GTM Studio.
Experienced with Salesforce CRM administration including data management, troubleshooting, and process improvements.
Skilled in lead management and funnel optimization with ability to partner cross-functionally to refine lead scoring and definitions.
Analytical with capability to translate performance data into actionable insights supporting marketing strategy.