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Tier-1 brand, mid-level generalist marketing role in Gurgaon increases applicant competition.
Requires healthcare diagnostics and specimen-acquisition domain knowledge, limiting transferability across industries.
Explicit 2–4 years requirement plus medical-device/diagnostics experience makes shortlisting stringent.
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Develop and execute marketing strategies and plans for specimen acquisition products targeting the Indian healthcare market.
Conduct market research and analyze customer needs, trends, and competition to identify growth opportunities and optimize product lifecycle management.
Collaborate with sales, clinical, and global/regional teams to drive brand awareness, provide training and support, and monitor marketing ROI and market performance.
Bachelor's degree in Marketing, Business Administration, Life Sciences, or related field; MBA preferred.
2-4 years experience in marketing within medical device, diagnostics, or pharmaceutical sector, with specimen acquisition focus.
Strong understanding of Indian healthcare market, diagnostics pathways, procurement, and regulatory environment.
Proficiency in Microsoft Office; willingness to travel domestically and occasionally internationally.
Experienced in product lifecycle management and developing localized marketing strategies from global/regional inputs.
Analytical with the ability to interpret market data and adjust marketing plans accordingly.
Able to work cross-functionally with sales, clinical teams, and external stakeholders like KOLs to drive product adoption and sales performance.