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Tier-1 brand, metro location, generalist senior marketing title, and broad skill requirements increase applicant competition.
High: requires industry and product-packaging expertise, limiting transferability across unrelated industries.
Medium: role needs domain-specific medtech and primary-packaging marketing skills but has no explicit years or certifications.
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Develop and implement portfolio strategy and annual marketing plans focused on growth with clear metrics such as new product introductions and competitive conversions.
Own marketing communication plans tailored to target segments aligned with company positioning and execute 1-3 year GTM strategies to accelerate growth.
Engage proactively with customers and internal KAM teams to gain insights and market intelligence, while monitoring competitor activities and anticipating their impact on BD business.
Work Experience Required: Not explicitly mentioned in the JD.
Mandatory Skills: Marketing strategy development, go-to-market (GTM) planning, customer engagement, competitive analysis, and strong communication skills.
Location Requirement: Gurgaon, India (Signature Towers B).
Ability to work effectively with cross-functional teams including Sales, SCM, Finance, Regulatory Affairs, and Business Development.
Experienced in healthcare or medical technology marketing with proven ability to craft and execute growth-centric marketing plans.
Strong strategic thinker able to analyze market trends and customer needs translating insights into actionable marketing initiatives.
Comfortable managing cross-functional relationships internally and externally, and driving alignment across diverse stakeholders at country, regional and global levels.