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PwC brand, Bangalore location, mid-level range and general marketing skills drive high candidate competition.
Marketo and CRM specialization require some domain-specific experience, but marketing automation skills transfer across industries.
Explicit 4–8 years plus mandatory Marketo, CRM integration, and technical skills enforce high shortlisting strictness.
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Design, implement, and optimize Adobe Marketo marketing automation programs including campaigns and engagement workflows.
Manage lead lifecycle processes like scoring, segmentation, routing and ensure integration with CRM platforms to maintain data accuracy.
Monitor campaign performance including A/B testing and provide strategic guidance on marketing automation maturity and ROI measurement.
4-8+ years experience in Marketing Automation with 3-5+ years hands-on Adobe Marketo Engage expertise.
Technical skills in HTML/CSS and familiarity with APIs/integration frameworks are mandatory.
Degree required: BE/B.Tech/MBA/MCA (or equivalent).
Experience in CRM integrations, data management, and marketing operations is required; Adobe Marketo Engage certification preferred.
Experienced in consulting roles that balance hands-on execution with strategic solution design and stakeholder advisory.
Strong analytical skills with ability to translate marketing goals into scalable technology-driven solutions.
Comfortable engaging cross-functional teams (Marketing, Sales, IT) with data-driven insights to influence decisions.