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Tier-1 brand, metro location, and mid-level experience drive high candidate competition despite Marketo niche.
Role requires platform-specific Marketo expertise making cross-industry transfers moderately sensitive.
Explicit 4–9 years, mandatory Marketo hands-on experience and technical integration skills enforce high shortlisting strictness.
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Design, implement, and optimize end-to-end marketing automation programs using Adobe Marketo Engage to drive business outcomes.
Manage lead lifecycle processes including scoring, segmentation, routing, and maintain seamless integration with CRM platforms ensuring data accuracy.
Monitor campaign performance through A/B testing, deliver insights on marketing ROI, maintain platform health, and enforce best practices for scalability and compliance.
4-8+ years of experience in Marketing Automation with 3-5+ years hands-on expertise in Adobe Marketo Engage.
Proficiency in CRM integrations, data management, marketing operations, and technical skills including HTML/CSS and APIs/integration frameworks.
Bachelor's degree required (BE/BTech or MBA) mandatory as per the JD.
Certification in Adobe Marketo Engage preferred but not mandatory.
Experienced marketing automation consultant capable of translating business objectives into scalable Marketo-based solutions and providing strategic guidance.
Strong analytical skills focused on campaign performance tracking and marketing ROI measurement to influence decision-making.
Operates effectively as a trusted advisor with excellent communication skills, collaborating across Marketing, Sales, and IT teams for technology-business alignment.