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PwC brand, Bangalore metro and mid-level seniority increase competition but Marketo specialization narrows the candidate pool.
Marketing automation skills transfer across industries, but platform-specific Marketo expertise creates moderate domain bias.
Explicit 4–9 years requirement plus mandatory Adobe Marketo, CRM integration and technical skills make filters strict.
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Design, implement, and optimize end-to-end marketing automation programs using Adobe Marketo Engage, including campaigns, nurture journeys, and engagement workflows.
Manage lead lifecycle processes such as scoring, segmentation, routing, and database governance to ensure marketing effectiveness.
Ensure seamless integration between Marketo and CRM platforms, monitor campaign performance with A/B testing, and provide strategic insights on marketing ROI and automation maturity.
4 to 9 years total experience in Marketing Automation with 3 to 5+ years hands-on expertise specifically in Adobe Marketo Engage.
Bachelor of Engineering (BE/BTech) or Master of Business Administration (MBA) degree required.
Technical skills in HTML, CSS, CRM integrations, data management, and marketing operations mandatory.
Certification in Adobe Marketo Engage preferred but not explicitly stated as mandatory.
Experienced in consulting and collaborating with cross-functional teams (Marketing, Sales, IT) to translate marketing goals into technology solutions.
Strong analytical and problem-solving skills with ability to deliver data-driven insights and optimize campaign performance.
Capable of balancing hands-on execution with stakeholder advisory and solution design across multiple client engagements.