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Mid-level GTM partnerships role, metro location, remote US-hour schedule, and broad skillset attract many applicants.
Role requires specialized AdTech and identity/data partnership expertise, limiting cross-industry transferability.
Explicit 6–10 years requirement plus domain-specific AdTech/identity experience and mandatory commercial negotiation skills.
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Lead go-to-market strategy and execution for new Identity Graph data products and platform features.
Manage vendor and partner relationships including onboarding, commercial negotiations, and performance monitoring.
Drive cross-functional collaboration with Product, Engineering, Legal, Finance, Procurement, Sales, and external partners to enable successful product launches and adoption.
6–10 years of experience in Go-to-Market, Strategic Partnerships, Business Development, Product Operations, or related roles.
Proven experience in AdTech, MarTech, Identity, Data, or Digital Advertising industries with strong knowledge of Identity Graphs and programmatic advertising.
Demonstrated ability to negotiate commercial agreements and manage vendor partnerships.
Must be willing and able to work during US business hours (5:30pm to 2:30am IST) due to collaboration needs.
Experienced in commercializing audience data, identity resolution, and privacy-first marketing solutions with a technical and business interface mindset.
Comfortable managing complex cross-functional stakeholder groups across Product, Engineering, Legal, and Sales functions for product launches.
Strong analytical skills for financial/commercial analysis and strategic partner evaluation within AdTech/Data ecosystems.