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Tier-1 brand, metro location, mid-level generalist role with broad skills increases applicant competition.
Requires specific category, channel, and syndicated-data experience, so industry-relevant backgrounds are preferred.
MBA requirement, explicit 6–10 years, and FMCG/category analytics experience make screening stringent.
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Lead the development and execution of category marketing strategies to drive profitable growth, market share, and brand relevance across multiple distribution channels.
Own end-to-end category portfolio management including assortment, pricing, promotion, and product mix to maximize revenue and profitability.
Collaborate cross-functionally with Sales, Shopper Marketing, Supply Chain, and external agencies to ensure optimal product availability, distribution, and impactful marketing campaigns.
MBA or PGDM with specialization in Marketing or equivalent qualification.
6-10 years of experience in Category Marketing, Brand Marketing, Trade Marketing, or Category Management in FMCG, Consumer Durables, Consumer Healthcare, Personal Care, Retail, or related sectors.
Experience with consumer insights, market research, syndicated data sources (e.g., Nielsen, Kantar), and business analytics.
Strong commercial skills including pricing, profitability management, and portfolio planning.
Strategic and analytical thinker with proven track record of driving profitable category growth and portfolio optimization.
Experienced in working across multiple functions such as marketing, sales, supply chain to deliver integrated business plans and category growth.
Comfortable using data-driven insights and market trends to inform commercial and innovation strategies.