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Strong brand, mid-level generalist sales title, metro location, and broad channel ownership increase applicant competition.
Role skills transfer across FMCG and consumer products but are less applicable to B2B or tech sales.
Explicit 5–10 years requirement and mandatory General Trade distributor experience make shortlisting stringent.
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Drive sales and business growth across General Trade in Karnataka through distributor management and retail expansion.
Manage distributor and super stockist relationships and execute trade promotions, demand generation, and outlet activations.
Analyze market trends, ensure product availability and merchandising, and coach frontline sales team for improved execution.
5–10 years of experience in General Trade sales within FMCG/Consumer Durables/Consumer Products.
Strong expertise in Distributor Management, Channel Sales, Retail Sales, and Trade Marketing.
Experience working in or managing distributor networks and understanding retail landscape in Karnataka.
Work Experience Required: 5–10 years in relevant sales roles.
Experienced in end-to-end General Trade sales operations including distributor and retail channel management.
Comfortable spending significant time in market for execution and relationship building.
Proven ability to analyze sales data and market trends to identify and capture growth opportunities.