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Global consumer healthcare brand, metro location, and mid-level generalist role drives high competition.
Strong FMCG, shopper marketing and OTC requirements raise background sensitivity, limiting cross-industry fit.
Mandatory 4+ years plus FMCG/shopper marketing and customer-facing experience enforces medium strictness.
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Drive sales growth by converting brand strategy into shopper marketing tools, including in-store visibility, education, and communication plans across all distribution channels.
Lead development and execution of shopper marketing support, collaborating with Brand Marketing, Sales, and Category Management to address market gaps and commercial opportunities.
Manage shopper marketing spend optimization and ensure shopper insights influence commercial planning, while delivering sales and equity targets for multiple brands.
Bachelor’s degree (preferably in Economics, Marketing, or Finance).
Minimum 4 years of experience in consumer marketing with shopper or trade marketing campaign leadership, brand exposure, and direct customer engagement.
Experience in fast-moving consumer goods, over-the-counter products, and sales is required.
Location requirement: Gurgaon.
Demonstrates strong ability to translate brand strategies into effective shopper engagement and point-of-sale tools.
Experienced in cross-functional collaboration involving Marketing, Sales, and Category teams for commercial execution and strategic alignment.
Data-driven with strong commercial mindset and experience optimizing marketing spend and identifying business opportunities.