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Generalist senior marketing title, metro retail sector, and broad agency/PR skillset increase candidate competition.
Core marketing skills transfer, but retail PR, outdoor advertising, and retailer relationships require domain-specific experience.
Explicit 8-10 years plus MBA/PR qualification and domain-specific advertising/PR experience makes shortlisting stringent.
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Own overall brand building of the Centre (Mall) via strategic advertising and public relations operations.
Plan and execute comprehensive advertising campaigns across multiple media including outdoor signage and social media platforms.
Manage and evaluate external agencies (PR, advertising) ensuring service quality against SLAs and event effectiveness.
MBA in Marketing and/or Post-graduation in Public Relations (Mass Communication).
8-10 years of industry experience in Senior Advertising or PR roles.
Experience with advertising, PR concepts, branding, and retail promotions is mandatory.
Not explicitly mentioned: specific notice period or location constraints.
Experienced senior marketing professional with expertise in managing advertising and public relations for large retail or mall environments.
Strategic planner with proven ability to lead agency partners and integrate multi-channel marketing efforts including traditional and digital media.
Strong operational focus on campaign implementation, monitoring, and optimization aligned with brand building objectives.