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Strong employer brand and metro Mumbai increase applicant density despite senior, specialized insights focus.
Category-specific retail audit, HHP and brand tracking skills limit transferability across industries.
Requires 10-12 years, Tier-1 MBA, client-side experience and specific retail audit and brand tracking skills.
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Lead the Consumer & Brand Insights (CBI) agenda for Self-Care and Baby categories, translating research into actionable business growth recommendations.
Manage analytics including quantitative and qualitative research supporting strategy development across marketing communications, media optimization, brand positioning, pricing, and distribution.
Drive Digital First initiatives by scouting, piloting digital measurement tools and embedding metrics for media, e-commerce, and pricing analytics at the country level.
Postgraduate degree in Business Management from a Tier 1 business school.
10-12 years of experience in Insights & Analytics, with at least 3-4 years on client side.
Hands-on experience with Retail Audit, Household Panel (HHP), and Brand Tracking.
Work location: Fully onsite in Greater Mumbai, Maharashtra, India.
Experienced in managing integrated consumer insights combining multiple research methodologies to influence brand and category strategies.
Strong analytical focus on media, e-commerce, and pricing analytics within fast-moving consumer healthcare or similar sectors.
Capable of leading digital measurement initiatives and driving data-driven decision making across marketing functions.