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Metro location and generalist creative-marketing role make it moderately competitive.
Core creative and UA skills transfer across industries, though gaming experience preference raises domain specificity.
No explicit years or certifications, but UA/ASO and gaming preferences create moderate filtering.
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Develop and execute data-driven creative strategies and concepts for User Acquisition (UA), Retargeting (RT), and App Store Optimization (ASO) campaigns.
Analyze creative performance to measure effectiveness, optimize existing creatives, and drive creative testing with hypothesis-based insights.
Collaborate cross-functionally with UA, RT, ASO teams, game teams, and Art Team to align creative strategy with marketing goals and product features.
Location: ITPL, Whitefield, Bengaluru with a 4-day work from office model.
Strong analytical skills with creativity in messaging and concept development.
Familiarity or interest in gaming, understanding of UA, RT, and ASO strategies preferred.
Work Experience Required: Not explicitly mentioned in the JD.
Operates at the intersection of creative and analytical thinking with an ability to independently manage multiple creative projects.
Has experience or strong interest in gaming and game design environments, ideally with some exposure to creative campaign execution.
Collaborates effectively across cross-functional teams including marketing and art to translate product features into creative strategies.