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Tier-1 brand, mid-level (3–6 years) role in Hyderabad creates high competition despite niche SFMC skills.
Requires SFMC, CDP and credit-card campaign operations knowledge, limiting cross-industry transferability.
Mandatory SFMC, SQL, database-marketing and financial-services campaign experience make shortlisting highly strict.
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Own end-to-end omnichannel campaign operations focusing on audience strategy, segmentation, data governance, and Salesforce Marketing Cloud (SFMC) execution.
Manage marketing campaign data file processing ensuring accurate targeting, suppression, compliance, and governance.
Drive evolution of campaigns from offer-based to journey-based engagement using SFMC Journey Builder, Automation Studio, and related tools.
Bachelor's degree with 4+ years in Campaign Operations with client/customer/vendor relationship management OR 6+ years of relevant experience without degree.
4+ years database marketing experience in financial services, specifically lifecycle/acquisition management.
Working knowledge of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio), SQL, and campaign data processing/export mechanisms.
Strong understanding of credit card/credit business market and campaign operations; knowledge of Agile methodology.
Experienced in managing complex, multi-channel marketing campaigns with strong operational discipline and attention to detail.
Proficient in Salesforce Marketing Cloud and CRM data integrations, with ability to build scalable, compliant customer journeys.
Skilled at collaborating with cross-functional stakeholders and using data-driven approaches for targeting, segmentation, and performance measurement in financial services.