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Mid-level Hyderabad role at a recognized firm with in-demand analytics and QA skills yields moderate competition.
Analytics and QA skills transfer broadly, but BFSI-specific compliance and campaign governance limit portability.
Multiple explicit years and mandatory SAS/Python plus QA and automation tooling increase filter strictness.
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Manage and validate marketing campaign data file processing for Synchrony Financial clients, ensuring compliance and quality standards are met.
Serve as Subject Matter Expert (SME) for validation tools, data warehouses, segmentation reporting, and campaign file outputs, recommending improvements to maintain quality.
Analyze quality data to identify risks and trends, collaborate cross-functionally to drive quality governance, and develop action plans to improve marketing campaign performance.
Bachelor's degree in Statistics, Mathematics, Operations Research, or minimum 4+ years of marketing-relevant work experience.
At least 3 years experience in Quality Assurance, Operations Excellence, and Automation.
Proficient in SAS and Python (3+ years experience).
Work Timings: Must be available 12 PM to 9 PM IST, overlapping 06:00 AM - 11:30 AM Eastern Time for meetings; flexibility available for remaining hours.
Experience managing and executing fulfilment campaigns with strong attention to detail and compliance adherence.
Strong knowledge and hands-on experience with QA processes, quality frameworks, automation tools, and AI technologies relevant to marketing data validation.
Proven capability in stakeholder management, cross-functional collaboration, and strategic thinking within marketing operations or data quality environments.