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Strong employer brand, remote flexibility, mid-level generalist marketing role, metro location drive high competition.
Requires financial-domain campaign experience, so background fit sensitivity is high.
Mandatory CRM/domain experience and explicit years requirement create medium strictness.
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Manage and execute omnichannel marketing campaigns using CRM tools for Synchrony Financial clients.
Own critical projects such as customer journey initiatives, prescreen, reissues, and upgrades within the Performance Marketing COE.
Drive process improvements and automation efforts in campaign data execution and integration with CDP and CRM platforms.
Bachelor’s degree with 2+ years or equivalent 4+ years of experience in Campaign Operations using CRM tools like SAS/CI, Salesforce, Adobe, or Unica.
Minimum 2+ years of experience in the financial domain.
Subject matter expertise in CRM tools, data warehouses, segmentation, suppression, and reporting.
Work timing: 5:30 PM to 2:30 AM IST; Location flexibility but may require occasional travel to Regional Engagement Hubs in India.
Experienced in managing detailed CRM campaign executions in financial services context.
Skilled in campaign automation, data integration with CDPs, and process optimization within Agile environments.
Capable of supporting team leadership and handling high-impact campaign projects and cross-functional collaboration.