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Tier-1 brand and metro location but niche kids-channel specialization limits broader applicant pool.
Highly industry-specific channel programming and BARC analytics require media background, limiting cross-industry transferability.
Explicit 8–12 years plus mandatory BARC and channel programming expertise makes shortlisting highly selective.
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Plan and manage quarterly and monthly content calendars aligning with channel priorities and business objectives.
Drive programming and scheduling strategies to enhance channel engagement, including premieres, weekly stunts, and segment planning.
Use data analytics (BARC) and market trends to inform programming decisions, and collaborate cross-functionally to support content launches, promotions, and monetization across platforms.
8–12 years of experience in content programming, channel management, content strategy, or media planning within TV, streaming, or entertainment industries.
Strong understanding of Kids entertainment landscape, audience behavior, and competitive dynamics.
Proficient in using BARC data and audience measurement tools for data-driven programming decisions.
Prior people management experience preferred but not explicitly mandatory.
Experience in programming strategy focused on Kids content with familiarity of global and local Kids IPs.
Demonstrated ability to manage complex projects with multiple stakeholders including Marketing, Sales, Distribution, and Research teams.
Strong analytical and business acumen with experience leveraging content acquisition, library management, and multi-platform growth opportunities.