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Tier-1 brand and Mumbai metro increase applicant density, but role specificity limits pure generalist competition.
Partner marketing skills transfer across industries, but IT services domain knowledge and alliance experience increase sensitivity.
Requires specific partner-marketing experience, CRM/automation proficiency, and industry alignment but lacks hard numeric years filter.
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Develop and execute joint marketing strategies and multi-year alliance partner marketing plans to drive brand visibility, lead generation, and business growth.
Coordinate and implement joint marketing campaigns, demand generation activities, events, and content with partner companies, ensuring alignment with broader business strategies.
Manage marketing automation platforms and CRM systems to track engagement, measure ROI, and optimize partnership marketing initiatives.
Bachelor's degree or equivalent in Marketing, Business, Communications, or related field.
Advanced experience in B2B marketing, alliance management, or partner marketing within IT services or technology sector.
Proven expertise in planning, executing, and measuring joint marketing campaigns with partners using marketing automation and CRM tools.
Work Experience Required: Advanced demonstrated experience in relevant marketing and partnership roles.
Experienced in collaborative cross-department and partner relationship management for joint marketing initiatives in B2B IT services.
Strong data-driven marketer skilled at analyzing campaign performance to optimize lead generation and brand visibility outcomes.
Capable of managing multiple complex projects, negotiating partnership agreements, and aligning joint marketing efforts with strategic business goals.