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Metro location, popular junior marketing role, and recognizable gaming publisher increase applicant competition.
UA, ASO, and creative marketing skills transfer across mobile apps, but gaming preference narrows industry fit.
No explicit years requirement; preferred gaming and UA/ASO skills make filters relatively open.
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Develop and implement data-driven creative strategies to drive User Acquisition (UA), Retargeting (RT), and App Store Optimization (ASO).
Analyze creative performance metrics to optimize and innovate creative campaigns for mobile games.
Collaborate cross-functionally with UA, RT, ASO teams, game teams, and Art Team to ensure creative strategies align with marketing goals and product features.
Strong analytical skills and creative thinking ability.
Knowledge of social, gaming, analytics, and advertising.
Location requirement: Bengaluru (ITPL, Whitefield), work model includes 4 days in office.
Work Experience Required: Not explicitly mentioned in the JD.
Experience or genuine interest in game design and mobile gaming trends.
Ability to develop multiple creative messages and concepts from similar insights.
Familiarity with or understanding of UA, RT, and ASO strategy and tactics; agency experience is a plus.