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Mid-senior B2B marketing role with metro location and common title, but SFMC specialization limits applicant pool.
Marketing operations skills transfer across industries, but SFMC and B2B funnel experience create moderate domain specificity.
Explicit 6–8 years requirement plus mandatory Salesforce Marketing Cloud and QA-focused technical skills increases filter rigidity.
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Design and deploy multi-channel marketing campaigns using Salesforce Marketing Cloud tools like Journey Builder and Automation Studio.
Collaborate with creative, marketing, data cloud, and CRM teams to manage campaign assets and ensure accurate audience targeting and data synchronization.
Analyze campaign performance metrics in real-time to optimize engagement rates and support scalable campaign operations and QA workflows.
6 to 8 years of Marketing Operations experience with a strong technical focus on campaign services and asset quality assurance.
Experience with Salesforce Marketing Cloud and analytics platforms such as Domo or Looker.
In-depth knowledge of B2B sales and marketing funnels, including lead handoff processes and commercial pipelines.
Location requirement: Chennai, India; Work mode: In-Office.
Technically proficient marketing operations professional skilled in managing complex marketing tech stacks and data-driven campaign tactics.
Experience collaborating across global cross-functional teams including IT, Analytics, Product, and CRM for campaign execution and optimization.
Familiar with B2B commercial pipelines and multi-channel digital campaign orchestration in enterprise environments.