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Metro-based, broad marketing role with generalist title and wide skill requirements increases applicant competition.
Demands B2B AECO/construction domain knowledge and industry-specific marketing experience, limiting cross-industry transferability.
Explicit 12+ years, 4+ years leadership, and mandatory domain/tool expertise create rigid shortlisting filters.
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Lead and own the full-funnel demand generation and field marketing strategy for AECO industry in India, driving targeted pipeline and revenue growth across SMB, Mid-Market, and Enterprise segments.
Manage India marketing budget, measure ROI rigorously, and report marketing effectiveness to stakeholders and regional/global teams.
Mentor and lead the India marketing team, manage local priorities, collaborate cross-functionally, and represent India's market needs in APAC planning.
Minimum 12 years of B2B marketing experience in India, preferably in high-growth SaaS or technology sectors; experience in CAD/CAM/BIM or construction tech is a plus.
At least 4 years of leadership experience managing and developing marketing teams.
Strong proficiency with Marketing Automation Tools, CRM systems (e.g., Salesforce), and analytics tools.
Work Experience Required: Minimum 12 years in B2B marketing; Notice Period: Not explicitly mentioned in the JD.
Experienced marketing leader capable of driving data-backed demand generation, digital marketing, and integrated campaign strategies in a complex matrixed organization.
Deep knowledge or strong interest in construction & infrastructure industries and relevant market personas, preferably with SaaS or technology background.
Proven ability to manage cross-functional stakeholder relationships across sales, product marketing, and regional/global teams for alignment and impact.