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Tier-1 employer, metro location, and mid-level generalist paid-media title drive high competition.
Core paid-media and campaign skills transfer broadly, but recruitment-marketing specialization increases domain specificity.
Explicit 3–6 years requirement plus required recruitment-marketing and platform expertise increases shortlisting strictness.
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Own end-to-end management of global employer branding and talent attraction campaigns across paid and organic channels, optimizing for candidate journey from awareness to application.
Develop and execute integrated paid media strategies across platforms including LinkedIn, Meta, Google, Reddit, YouTube, and programmatic channels, focusing on ROI and continuous campaign optimization.
Serve as a consultant to regional teams on campaign best practices, enabling localized execution and providing reporting, analysis, and actionable insights to stakeholders.
3–6 years of hands-on experience in recruitment marketing, campaign execution, and paid media management.
Proven ability managing multi-market paid and organic campaigns on platforms such as Google Display, Meta, LinkedIn, Reddit, YouTube, and programmatic.
Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
Strong stakeholder management skills and ability to guide cross-functional regional teams.
Experienced in B2B or services marketing with a focus on demand generation and talent attraction.
Analytically strong, able to translate data into actionable insights and continuously optimize campaigns for improved KPIs.
Able to work strategically and operationally with multiple stakeholders and markets, driving scalable and ROI-driven campaign frameworks.