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Niche B2B ABM skills and seniority reduce competition, but metro Gurgaon and known brand keep density moderate.
B2B ABM and marketing-automation expertise transfers across industries but favors professional-services and real-estate contexts.
Explicit 9-10 years plus mandatory ABM and marketing-automation platform experience enforce stringent shortlisting filters.
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Build and manage audience segments and campaigns in ABM and marketing automation platforms, ensuring integration across multiple marketing technology systems.
Analyze campaign and account performance data to optimize effectiveness and ROI, conducting quality control for account-level engagement metrics.
Troubleshoot campaign and platform issues and implement process improvements to enhance team efficiency and campaign impact.
9-10 years of overall experience, including 4-5 years hands-on with marketing technology platforms in a B2B environment.
Experience with ABM platforms such as 6sense, Demandbase, or similar.
Experience with marketing automation tools like Eloqua, Marketo, HubSpot, or Pardot.
Location requirement: On-site in Gurugram, Haryana.
Experienced in managing end-to-end B2B ABM campaigns with technical and analytical ownership over marketing automation and platform integration.
Comfortable working in a data-driven, collaborative environment supporting global and local marketing teams with complex technology stacks.
Skilled in low-code/no-code web content tools and AI-enhanced marketing campaigns, indicating adaptability to evolving marketing technologies.