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Remote, common SEO/content title with a mid-level 2+ years requirement increases applicant competition.
Core SEO and writing skills are highly transferable across industries despite the collegiate niche.
Requires 2+ years, portfolio, and hands-on SEO tools, implying moderately strict screening.
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Own the creation and publication of blog posts and site content focused on Greek life and collegiate apparel keywords, driving organic traffic and engagement.
Develop and execute backlink strategies targeting relevant collegiate and lifestyle publications to improve domain authority and search ranking.
Lead GEO strategy for AI-generated search answers ensuring Fresh Prints is cited in platforms like ChatGPT and Google AI, while tracking and optimizing SEO performance metrics.
Minimum 2+ years experience in content marketing, SEO writing, or closely related field.
Proven portfolio demonstrating strong writing quality and SEO performance.
Hands-on experience with SEO tools like Ahrefs, SEMrush, or Google Search Console.
Familiarity with on-page SEO best practices including keyword research, search intent mapping, meta optimization, and internal linking.
Experienced in managing SEO content calendars and producing varied content formats such as guides, blog posts, and landing page copy tailored to college-age audiences.
Data-driven with a strong understanding of search intent and comfort using SEO analytics tools alongside content creation.
Strategic thinker with insights into evolving generative AI search (GEO) trends, capable of independently prioritizing and executing in a fast-paced environment.