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Remote role, popular paid-media title, and mid-senior experience bracket increases candidate competition.
Paid-media skills are transferable across industries but require marketing domain experience, so medium sensitivity.
Explicit 7–12 years, managerial responsibility, and mandatory platform expertise make shortlisting highly strict.
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Lead Paid Media budget planning and allocation across products, geographies, languages, and channels optimizing for ROI and LTV.
Own end-to-end campaign strategy and execution on multiple platforms including Google Search, DV360, Meta, and more, plus audience segmentation and remarketing strategies.
Define measurement frameworks including attribution, incrementality testing, and Marketing Mix Modeling; manage agency/vendor relationships and mentor the paid media team.
7-12 years of experience in Paid Media, Growth Marketing, and Performance Marketing with global full-funnel campaigns.
Proven experience managing large-scale paid campaigns across multiple channels including Google Ads, Meta Ads, DV360, TikTok Ads, and Looker.
Experience building attribution models, media mix modeling, incrementality analysis, and managing Media Agencies overseas.
Managerial experience with remote teams and familiarity with affiliate marketing; Work Experience Required: 7-12 years in Paid Media and related fields.
Experienced in leading data-driven, high-impact paid media strategies with operational ownership over budgeting, segmentation, and measurement.
Skilled at cross-functional collaboration with Data, Product, Finance, and Legal teams to align media investments with company growth objectives.
Comfortable navigating multiple platforms and tools with a hands-on approach and strong negotiation skills managing agency relationships.