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Metro-based, generalist ad-ops role with common GAM skills increases candidate competition.
Requires publisher adtech and GAM expertise, limiting transferability across non-advertising industries.
Minimum 2 years GAM experience and specific monetization skills make shortlisting relatively strict.
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Manage and optimize revenue for assigned publisher accounts by owning monetization and revenue optimization strategies.
Develop and track revenue projection plans and performance benchmarks, ensuring targets are met.
Maintain regular client communication through weekly/monthly syncs, resolving performance issues and collaborating with cross-functional teams on ad serving and product challenges.
Minimum 2 years hands-on experience with Google Ad Manager including setup, delivery monitoring, and reporting.
Strong knowledge of GAM features: Pricing Rules, Ad Units, Line Items, and Key-Value targeting.
Familiarity with Google and AdTech policies related to ad quality, invalid traffic, and content compliance.
Proficiency in MS Excel for data analysis, revenue modeling, and reporting.
Experienced in publisher monetization with a focus on yield metrics and optimization strategies.
Skilled in cross-functional collaboration with account management, technical, and product teams to resolve ad serving and policy issues.
Strong communicator capable of maintaining client relationships and driving revenue growth for publisher accounts.