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Well-known brand, mid-level generalist title, metro location and broad digital skills create high applicant competition.
Digital marketing skills (PPC, GA, GTM, SEO, social) are highly transferable across industries, so sensitivity is low.
Explicit 5+ years requirement plus mandatory tools and tracking ecosystem knowledge implies high shortlisting strictness.
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Lead creation, monitoring, and optimization of paid media campaigns (Google Search, PMax, social ads) to drive delegate attendance and sponsorship leads for events.
Collaborate closely with digital media agencies and event marketers to ensure campaign setups align with briefs and KPIs, and maintain robust social media reporting for paid and organic campaigns.
Manage and maintain tracking ecosystems (web, social, GA, GTM, Salesforce, Cvent), create dashboards, report daily campaign performance (CPA, CPL, ROAS), and provide training and documentation to event marketers.
Proven digital marketing experience: 5+ years.
Proficiency in creating and optimizing paid search and social advertising campaigns (Google Ads, Facebook/Instagram, LinkedIn, Twitter).
Advanced knowledge of Google Analytics, Google Tag Manager, and social media planning tools.
Location requirement: Based in Gurugram office with hybrid working (3+ days office attendance).
Operates effectively at the intersection of digital marketing operations and event marketing, with strong technical skills and campaign optimization expertise.
Capable of managing multiple digital marketing technologies and data integration tools for comprehensive tracking and reporting.
Effective communicator capable of training and collaborating across multinational and global teams, comfortable working independently and driving innovation.