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Metro location, mid-level generalist role, popular social title, and known agency brand increase competition.
Core social and content skills are transferable, but beauty/agency preference raises sensitivity to moderate.
Explicit 4+ years requirement plus domain and industry experience increase shortlist strictness.
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Manage and execute end-to-end social media content strategy and campaigns for a top FMCG brand, focusing on Instagram and YouTube.
Drive audience engagement, follower growth, and brand metrics such as TOM and spontaneous awareness through consistent content calendar management and community building.
Oversee online reputation management, content scheduling, and analyze campaign performance to optimize ROI and social media outcomes.
4+ years of experience in digital content creation and social media management, preferably in beauty or personal care sectors.
Strong written English proficiency with flawless punctuation and spelling.
Experience working with digital and social agencies and comfortable with content strategy, planning, and execution.
Location: Mumbai, India (Onsite).
Proven ability to lead social media strategy with a digital-first mindset and delivering both qualitative and quantitative results.
Experience working in agile environments and collaborating with creative, data strategist, and client teams to drive brand vision.
Curious and quick to learn AI tools and new technologies to enhance social media creativity and efficiency.