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Strong employer brand, metro location, and a mid-level marketing-ops role drive high candidate competition.
Marketing operations skills are transferable across SaaS and B2B but need platform-specific experience, so medium sensitivity.
Explicit 5-8 years requirement plus mandatory Salesforce and Marketo skills increases shortlisting strictness.
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Manage end-to-end lead operations including lead routing, assignment updates, and enrichment to ensure timely, accurate distribution.
Oversee ticket management to resolve issues related to lead assignment, campaign execution, and system updates.
Support reporting, data analysis, data integrity audits in Salesforce and Marketo, and lead automation workflow implementation.
5-8 years of experience in Marketing Operations, Sales Operations, or related roles.
Proficiency in Salesforce and Marketo with lead management, campaign execution, and reporting experience.
Experience with ticketing systems and operational request handling.
Strong analytical skills for data interpretation and process optimization.
Experienced in refining lead qualification criteria, segmentation, and campaign execution aligning sales and marketing teams.
Skilled at troubleshooting Salesforce and Marketo lead-related issues and collaborating with IT and RevOps teams.
Capable of supporting automation initiatives and suggesting process improvements to enhance marketing operations efficiency.