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Tier-1 brand and metro location increase competition despite seniority and niche ad-sales specialization.
Requires industry-specific ad-sales experience and existing agency/brand relationships, limiting cross-industry transfers.
Explicit seniority and mandatory core digital ad-sales experience create stringent shortlisting filters.
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Own and deliver annual revenue mandate for large enterprise clients across assigned verticals with P&L responsibility.
Establish strategic partnerships and Joint Business Plans with C-level executives and marketing heads of top-tier brands and media agencies.
Lead go-to-market strategies, product collaboration, and new revenue initiatives including multi-publisher monetization across PhonePe Consumer Payments App and Indus Appstore.
12–16+ years total experience with at least 6–8 years in core digital ad sales experience at large organizations.
Proven track record managing large revenue portfolios (P&Ls) with consistent year-over-year growth.
Experience in 0-to-1 build, such as setting up ad monetization for a new publisher or launching a new business vertical/product line.
Deep understanding of Indian digital marketing ecosystem including programmatic buying, data-driven targeting, attribution modeling, and app ecosystem dynamics.
Entrepreneurial leader experienced in scaling digital advertising businesses with P&L ownership and strategic partnerships at C-suite level.
Strong existing network with CMOs, Brand Heads, and Media Agency leadership (e.g., GroupM, Publicis, IPG).
Capable of recruiting and mentoring high-performing sales and account management teams with a data-driven, consultative sales approach.