Back
Strong Paytm brand, popular growth role, metro location, and broad skills increase candidate competition.
Core growth marketing skills transfer across industries, but fintech/insurance preference raises moderate domain specificity.
Preferred fintech/insurance experience and required analytics/experimentation tools increase screening rigor despite no explicit years.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Lead user acquisition, engagement, and retention strategies for Paytm's Insurance platform to accelerate growth and increase market share in insurance investments.
Design and execute data-driven growth initiatives, including A/B testing, to optimize user journeys and improve metrics such as CTR, conversion rates, and customer retention.
Analyze user behavior and collaborate with product and engineering teams to launch growth campaigns, monitor KPIs like CAC and CLTV, and identify new distribution channels and partnerships.
Experience in growth marketing, product growth, or related roles with proven success preferably in fintech, investment, or financial services sectors.
Proficiency with data analytics and experimentation tools such as Clevertap, Moengage, Google Analytics, SQL, or similar platforms.
Hands-on experience with A/B testing and experimentation frameworks.
Work Experience Required: Not explicitly mentioned in the JD
Experienced in user acquisition, engagement, and retention specifically for insurance or financial products.
Strong analytical and data-driven approach with ability to collaborate across product and engineering teams for scalable growth.
Results-oriented with skills in digital marketing channels, campaign management, and performance marketing in fintech or insurance domains.