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Strong employer brand, metro location, generalist growth role, and broad skillset make competition high.
Core growth marketing skills are transferable, but B2B fintech and GTM experience increase industry specificity.
Explicit 2-3 year requirement plus B2B SaaS/Fintech and GTM experience make shortlisting moderately strict.
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Own and execute go-to-market launches for Razorpay's upcoming cross-border products, including positioning, messaging, and launch plans.
Drive funnel acquisition strategies by planning and running campaigns across channels to generate quality leads and optimize the customer journey from awareness to conversion.
Build and manage a community of cross-border exporters through events, content, forums, and partnerships to enhance engagement, advocacy, and organic growth.
2 to 3 years of experience in Marketing, Growth, or Demand Generation roles in B2B SaaS or Fintech.
Proven experience leading go-to-market launches for new products or features.
Experience with acquisition funnels and optimizing customer journeys to improve conversion rates.
Work Experience Required: 2 to 3 years in relevant roles as specified
Experienced in B2B SaaS or Fintech marketing with a focus on product launches and demand generation.
Analytical and data-driven with the ability to conduct experimentation, A/B testing, and use dashboards for decision-making.
Capable of cross-functional collaboration with product, sales, and design teams to ensure consistent messaging and seamless customer experience.