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Tier-1 SaaS brand and metro role drive competition, tempered by seniority and specialized B2B marketing requirement.
Deep enterprise SaaS, ABM, and sector-specific GSI relationships require industry-aligned experience.
Explicit seniority, pipeline ownership, ABM, intent-data and CRM mandates make shortlisting highly strict.
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Own and report on India’s annual marketing-sourced pipeline and marketing-qualified account (MQA) targets by industry segment and territory, driving measurable pipeline coverage and MQA-to-opportunity conversion.
Lead and execute account-based marketing programs and India-specific GSI co-marketing initiatives, leveraging intent-data platforms to prioritize and sequence campaigns and BDR follow-up.
Manage the India marketing team and budget, run flagship events, represent India in APJ marketing leadership, and ensure precise pipeline and budget reporting aligned to CRM and intent-data systems.
8–10+ years of progressive B2B marketing experience with at least 3 years in senior field marketing roles accountable for pipeline targets.
Proven ownership of demand generation pipeline and pipeline-to-revenue conversion in enterprise technology or SaaS environments.
Hands-on experience with account-based marketing and intent-data platforms (e.g., 6sense, Demandbase), and CRM pipeline reporting (e.g., Salesforce).
Deep understanding of India’s enterprise buying landscape across financial services, public sector, IT/ITeS, and BPO sectors, including GSI and channel partner influence.
Experienced marketer with strong analytical skills and command over pipeline metrics such as MQA-to-opportunity conversion and pipeline coverage ratios.
Demonstrated ability to collaborate and influence non-reporting sales leadership and cross-functional teams in a matrixed organization.
Strategic operator skilled in building and executing India-led marketing programs that address named pipeline gaps and align with regional and global marketing strategies.