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Mid-level digital marketing role with common paid-media skills in a metro attracts many qualified applicants.
Skills are transferable across industries but B2B technology and ABM preference raise domain sensitivity.
Explicit years plus mandatory paid media, ABM, and attribution skills create strict shortlisting filters.
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Develop and execute paid media campaigns across multiple channels to drive Annual Recurring Revenue (ARR) through full-funnel strategies.
Inform and support digital marketing strategies for vertical and regional markets, focusing on customer acquisition via paid media, search, and digital ABM channels.
Provide ongoing optimization and performance reporting on campaigns, including conversion rate optimization, SEO recommendations, and creative tactics.
Bachelor's degree in business or related field.
3-5 years of experience in digital marketing.
Proven experience managing paid media campaigns including paid search, programmatic display, digital ABM, and retargeting using 1st and 3rd party data.
Experience with digital marketing campaign setup, execution, and analysis using analytics and internal reporting tools.
Experienced in B2B technology marketing or agency/service delivery roles supporting B2B tech clients.
Strong analytical skills with knowledge of multi-touch attribution models for optimizing campaign performance.
Capable of coordinating between internal stakeholders and external partners/agencies for campaign execution and optimization.