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Medium — strong employer brand, metro location, and mid-level experience, but specialized SFMC skills narrow applicant pool.
Medium — SFMC and CRM skills transfer across industries, though biotech compliance adds some domain specificity.
High — explicit 2+ years plus mandatory SFMC, SQL/AMPscript, and marketing automation expertise required.
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Support design, build, execution, and optimization of multi-channel marketing campaigns using Salesforce Marketing Cloud (SFMC) and Salesforce CDP (Data Cloud).
Build data-driven audience segments, develop multichannel customer journeys, and activate personalized campaigns aligned to business strategies.
Collaborate with marketing, data, creative, and sales teams to ensure campaign execution, QA, compliance, and performance monitoring.
2+ years of experience in marketing operations, marketing automation, CRM, or related area.
Foundational hands-on experience with Salesforce Marketing Cloud tools (Journey Builder, Automation Studio, Email Studio).
Exposure to Salesforce CDP (Data Cloud) or similar platforms for audience segmentation.
Bachelor’s degree in Marketing, Communications, Information Systems, Data Analytics, or related field or equivalent practical experience.
Experienced in using SFMC and Salesforce CDP for campaign execution and audience segmentation in a marketing operations environment.
Comfortable working in agile, cross-functional teams coordinating between marketing, data, creative, and sales.
Familiarity with compliance standards (e.g., CAN-SPAM, CCPA), data privacy, and marketing analytics to support campaign optimization and reporting.