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High—Tier-1 brand, mid-level generalist role, and metro Hyderabad location increase candidate competition.
Medium—CRM and SFMC skills are transferable, but healthcare compliance and platform experience favor similar industry backgrounds.
Medium—explicit 2–6 years plus mandatory SFMC, CDP, and SQL experience filters candidates.
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Support design, build, execution, and optimization of marketing campaigns using Salesforce Marketing Cloud and Salesforce CDP.
Build data-driven audience segments, develop multichannel customer journeys, and activate personalized campaigns aligned to business strategies.
Collaborate with marketing, data, creative, and sales teams to ensure campaign execution, QA, compliance, and performance monitoring.
Bachelor’s degree in marketing, communications, information systems, data analytics, or related field OR equivalent practical experience.
Minimum 2 years experience in marketing operations, marketing automation, CRM, or related area within overall 2-6 years work experience.
Foundational hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).
Exposure to Salesforce CDP (Data Cloud) or similar customer data platforms for audience segmentation.
Experienced in executing multi-channel campaigns with operational responsibility for campaign build and testing in SFMC.
Familiarity with data segmentation and activation using customer data platforms, plus understanding of digital marketing channels like email and SMS.
Comfortable working in agile, cross-functional teams collaborating on marketing strategy, creative execution, and data analytics integration.