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Tier-1 brand, metro Bengaluru, popular mid-level marketing title, broad digital skillset and agency execution needs.
Digital marketing skills transfer across industries, but B2C focus, Hindi fluency and Adobe product context increase specificity.
Explicit 4+ years, Hindi and English fluency, and agency experience required but no niche certifications.
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Own end-to-end implementation of culturally relevant marketing campaigns for India across customer segments including Creators, Creative Professionals, Business Professionals, and Students.
Manage creative agencies to ensure on-brand, timely execution of localized marketing content and collaborate with internal teams across Media, Social, PR, Lifecycle Marketing, SEO, and Adobe.com.
Monitor and optimize campaign performance and report results, operating within Adobe's global–regional–local marketing model.
4+ years of hands-on digital marketing experience for B2C markets in India with social-first program expertise including user-generated content.
Proven experience managing creative/advertising agencies to deliver quality work on time.
Bachelor’s degree in Communications, Marketing, Business, or related field.
Fluency in English and Hindi (written and verbal) is essential; proficiency in another regional language is a plus.
Experienced executor who takes ownership and can independently manage complex workstreams involving multiple stakeholders in a matrix environment.
Data-driven marketer with curiosity and a customer-first mindset, skilled at crafting locally relevant messaging and content for Indian customers.
Familiarity with digital marketing optimization techniques including basic understanding of LLM/AI and proficiency in Adobe Creative Cloud Tools and Adobe Analytics.