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Mid-level, metro SEO/CRO role with broad skillset and common title increases applicant competition.
SEO/CRO skills transferable across industries, but North American market and IT experience increase domain specificity.
Multiple mandatory tools and explicit 7+ years experience enforce strict filtering.
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Lead Advanced Experience Optimization (AEO) initiatives to enhance website experience, accessibility, and conversion paths.
Design and execute Conversion Rate Optimization (CRO) strategies across landing pages, microsites, and campaign funnels using analytics and AI tools.
Plan and implement SEO strategies including keyword research, on-page and technical SEO; analyze user behavior to identify optimization opportunities.
7+ years of experience in IT industry digital marketing with focus on AEO, CRO, and SEO.
Bachelor’s or Master’s degree in Marketing, Digital Media, Business, or related field.
Mandatory experience with Google Ads, GA4, GTM, GSC, SEMrush or Ahrefs, HubSpot, and Looker Studio.
Strong understanding of North American market dynamics and user behavior.
Experienced in leveraging AI-driven marketing tools for predictive analytics, personalization, and content optimization.
Proficient in using analytics platforms (GA4, GTM, Looker Studio) to derive actionable insights for improving conversion rates.
Capable of collaborating across marketing, content, and sales teams to enhance lead quality and execution of data-driven optimization strategies.