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Medium - metro location and recognizable brand increase applicants, but niche channel/trade specialization limits density.
Medium - retail and channel marketing skills transfer across consumer sectors but require partner and distributor experience.
High - explicit 8+ years, 4+ years sales/distribution, MBA and domain-specific channel marketing required.
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Own end-to-end go-to-market planning and execution for product launches, channel readiness, field execution, and performance optimization across optical retail, hospital retail, national key accounts, and partnerships.
Develop and manage channel marketing plans, trade programs, retailer activations, and partner engagement initiatives to drive premium mix improvement, new product adoption, retail visibility, and partner motivation through schemes and incentive programs.
Lead planning and execution of B2B trade activations, customer meets, product launches, exhibitions, and retail in-store brand experience improvements including merchandising and consumer engagement.
MBA from a reputed B-School mandatory.
8+ years overall experience in Sales and/or trade marketing, with minimum 4+ years in sales and distribution in consumer branding and retail environments.
Strong proficiency in go-to-market planning, channel and trade marketing, retail activations, incentives design, and marketing analytics.
Willingness to travel for partner meetings, retail visits, and events as required.
Experienced in managing multi-channel sales and marketing operations, specifically in optical or retail consumer brand sectors with partner-led business models.
Data-driven and commercially oriented, capable of linking marketing investments to measurable business outcomes such as premium mix, partner activation, and ROI.
Skilled in leading cross-functional teams and managing multiple stakeholders including sales, brand, finance, agencies, and external partners in a matrixed environment.