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Tier-1 employer and metro location increase competition, but niche SFMC specialization reduces applicant density.
Marketing automation skills and SFMC experience are transferable across industries, yielding low background sensitivity.
Explicit years requirement and mandatory Salesforce Marketing Cloud experience and certifications increase filter strictness.
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Develop and execute data-driven marketing campaigns and automated customer journeys using Salesforce Marketing Cloud to support global marketing objectives.
Lead marketing automation tasks including campaign ideation, creation, analysis, and reporting with cross-functional global teams.
Enable prototyping, testing, training, and support procedures related to Salesforce Marketing Cloud Journeys to optimize campaign reach, engagement, and ROI.
4-5+ years in marketing domain with at least 3 years experience in marketing automation systems.
Strong expertise in Salesforce Marketing Cloud including Email Studio, Journey Builder, Reports, and Automation Studio.
Experience with B2B marketing operations and campaign management using marketing automation platforms.
Work Experience Required: Minimum 4-5 years marketing domain with 3 years in marketing automation; other mandatory skills as above.
Experience leading teams or projects involving marketing automation and working cross-functionally to drive enterprise-wide campaigns.
Strong data-driven approach with ability to analyze and optimize campaigns based on business objectives.
Proficient in Salesforce ecosystem and digital marketing tools, with knowledge of email campaign technical best practices and stakeholder management.