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Tier-1 brand, mid-level marketing role, metro location, and generalist campaign skills increase candidate competition.
Core social media skills transfer easily, but financial services regulatory experience increases industry specificity.
Explicit 6+ years requirement, multi-market experience, and compliance/platform skills create strict screening filters.
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Own end-to-end delivery of global and regional social media campaigns, including planning, execution, optimization, and performance reporting.
Coordinate cross-functional collaboration with regional marketing teams to localize campaigns aligning with global objectives and measurable business outcomes.
Manage compliance submissions and ensure content meets regulatory, platform, and internal governance standards across markets.
Bachelor’s degree in Marketing, Communications, or related field.
6+ years of progressive social media marketing experience with direct ownership of multi-market campaigns.
Experience executing paid and organic social media campaigns across multiple platforms (LinkedIn, Meta, YouTube, Line).
Strong project management skills and experience working within regulated financial services environment.
Experienced in managing multi-market social media programs with sensitivity to regional compliance and localization needs.
Proficient in leveraging campaign performance data to influence senior stakeholders and optimize campaign outcomes.
Comfortable working independently in a fast-paced environment with cross-regional and cross-functional teams.