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Tier-1 brand, mid-level generalist role, metro location and broad skillset increase applicant competition.
Marketing-data skills are transferable across industries but life-sciences preference increases specialization.
Explicit 2-year bachelor's requirement plus mandatory marketing automation and analytics skills create moderate strictness.
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Manage and execute cross-channel marketing campaigns using automation tools and CRM systems to drive strategic marketing initiatives.
Analyze campaign performance data to optimize marketing strategies and ensure brand consistency across digital, social, email, and event channels.
Coordinate with internal and external stakeholders to maintain effective communication and project management of multiple concurrent marketing projects.
Bachelor's Degree plus 2 years of B2B marketing experience, preferably in life sciences or healthcare (or Advanced Degree with no prior experience).
Demonstrated expertise in digital marketing channels including email, social, search, and display.
Strong proficiency in marketing automation platforms like Eloqua, Workfront, Adobe Experience Manager and data analysis tools such as PowerBI and Adobe Analytics.
Experience with CRM systems, preferably Salesforce; Fluency in English required; 10-15% travel may be required.
Experienced in B2B marketing within life sciences or healthcare sectors, with ability to translate technical information into marketing messages.
Skilled in managing multiple concurrent projects within matrix organizations, indicating strong project management and stakeholder communication capabilities.
Analytical and creative marketer capable of using data-driven insights to optimize campaigns and maintain brand consistency across diverse marketing channels.