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Popular marketing analytics role with broad skills and metro location increases applicant density.
Technical skills transferable, but marketing campaign domain expertise limits cross-industry fit somewhat.
Requires strong Python, advanced SQL, and marketing analytics experience, making filters moderately strict.
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Analyze large marketing datasets using Python and SQL to derive actionable insights for digital campaigns.
Build, validate, and optimize marketing audiences and conduct complex campaign performance analyses to support marketing strategy.
Develop reusable SQL queries and Python scripts for campaign reporting, automation, and create dashboards to monitor KPIs and conversion metrics.
Strong hands-on experience with Python (Pandas, NumPy) and advanced SQL (complex queries, joins, CTEs, window functions).
Experience analyzing large marketing or customer datasets and supporting campaign operations and marketing analytics.
Experience with Power BI or Tableau for visualization.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in marketing campaign audience building and segmentation to inform digital marketing strategies.
Familiar with CRM and marketing automation platforms (Adobe Campaign, Salesforce Marketing Cloud, Marketo, Eloqua, etc.).
Comfortable working with cloud data platforms such as Snowflake, Databricks, Azure, or AWS to handle large marketing datasets.