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Tier-1 brand and metro location increase competition despite senior, specialized role.
Design skills are transferable but ad-tech and performance-marketing preference increases domain specificity.
Explicit 8–10 years, leadership requirement, and portfolio mandate raise shortlisting strictness.
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Lead and execute the visual communication strategy for in-app ad campaigns, marketing collaterals, and innovation projects within Paytm Ads.
Manage and mentor a team of junior designers while coordinating with multiple stakeholders including business, marketing, and product to align campaign objectives and timelines.
Drive creative testing (A/B), optimize designs based on performance metrics like CTR and eCPM, and contribute to process and system design for the ad platform’s creative guidelines.
8–10 years of experience in creative or visual design with at least 1–2 years in a lead or managerial role.
Strong portfolio demonstrating marketing collaterals, digital banners, video snippets, and ad creatives.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and Figma.
Experience working with cross-functional teams and stakeholders, and exposure to tight deadlines.
Experienced design lead comfortable managing teams and stakeholder communication in a fast-paced, multi-disciplinary environment.
Background or familiarity with ad-tech, digital marketing, or performance marketing preferred for strategic alignment.
Ability to own end-to-end creative processes including concept development, execution, and optimization based on data-driven insights.