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Tier-1 brand, mid-level generalist data role in metro with broad required skills increases competition.
Skills transfer across industries, but web-marketing and experimentation specialization requires domain experience.
Explicit 5+ years plus mandatory causal inference, SQL/Python, and web analytics tools make filtering stringent.
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Design and lead a global experimentation roadmap using advanced statistical techniques to optimize web marketing conversion.
Architect and maintain web analytics infrastructure ensuring data integrity and privacy compliance across digital properties.
Translate complex behavioral web data into strategic insights for executive leadership to drive growth and conversion optimization.
Minimum 5+ years experience in Marketing Analytics, Business Intelligence, or a quantitative role.
Deep expertise in SQL and Python/R focused on session-stitching, path analysis, and propensity modeling.
Hands-on experience with web analytics tools (Adobe Analytics, GA4), data visualization tools (Tableau, Power BI, Looker).
Work Experience Required: 5+ years
Experienced in causal inference, A/B experimentation, variance reduction techniques, and Bayesian/Frequentist statistical methods.
Comfortable navigating privacy-first web measurement including first-party data and server-side tracking.
Strategic thinker capable of leading data-driven experimentation programs and communicating insights clearly to senior leadership.