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Strong employer brand and metro locations increase competition, but niche Salesforce Marketing Cloud skillset narrows candidate pool.
Role requires deep Salesforce Marketing Cloud and Data Cloud expertise, limiting cross-industry transferability.
Explicit 10+ years requirement plus mandatory Salesforce certifications and migration experience makes screening highly strict.
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Lead end-to-end migration architecture and delivery from legacy marketing platforms to Salesforce Marketing Cloud Next and Data Cloud.
Design and execute data migration strategies ensuring subscriber data, consent, journeys, and content are migrated with integrity, compliance, and no business disruption.
Serve as technical authority and trusted advisor for migration roadmaps, designing scalable, compliant migration frameworks and reusable toolkits.
10+ years in marketing technology and Salesforce platform solutions.
5+ years hands-on Salesforce Marketing Cloud experience with at least 2 end-to-end migration projects.
Salesforce Marketing Cloud Email Specialist, Administrator, Consultant, and Data Cloud Consultant certifications required.
Demonstrated experience migrating 10M+ subscriber databases with zero consent data loss.
Deep technical expertise across Marketing Cloud Next platform, Data Cloud, and complex subscriber data architectures.
Experience leading enterprise-scale Salesforce marketing platform migrations and integration with AI capabilities.
Strong background in compliance (GDPR, CAN-SPAM, CASL, POPI) and email deliverability best practices.