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Tier-1 brand, metro location, mid-level analytics role with broad skills drives high applicant competition.
Marketing analytics skills transfer across industries despite a payments preference, so background fit sensitivity is low.
Explicit years requirement plus mandatory analytics tooling and A/B testing experience enforces strict shortlisting.
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Lead design and execution of A/B tests, campaign analytics, and test-control methodologies to optimize marketing performance.
Perform deep-dive analyses on customer journeys, marketing funnels, and portfolio performance, developing predictive models for segmentation and targeting.
Translate complex marketing analytics insights into business impact through clear storytelling and engagement with senior stakeholders.
1-2 years of analytical experience in consulting, analytics, or data science with a focus on marketing analytics.
Proficiency in SQL, Python, R, or SAS and experience with data visualization tools like Tableau or Power BI.
Strong foundation in statistical modeling, A/B testing, and test-control analysis.
Undergraduate degree; eligibility to work in the country of employment is mandatory.
Experience in financial services, banking, or payments sector preferred.
Comfortable operating in a fast-paced, deadline-driven environment managing multiple tasks and stakeholders.
Exposure to or hands-on experience with GenAI tools for marketing insight generation or automation is an advantage.