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Niche SFMC expertise reduces applicants, but mid-level QA and automation skills increase competition.
Strong SFMC specialization reduces cross-industry transferability despite transferable QA automation skills.
Explicit 5+ years, 3+ years SFMC, and mandatory automation/API/SQL stack make filtering strict.
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Design and maintain automated test suites to validate end-to-end Salesforce Marketing Cloud workflows, data flows, personalization logic, and API integrations.
Automate testing scenarios including CloudPages form submissions, Data Extension updates, Journey Builder triggers, Automation Studio workflows, and REST/SOAP API calls.
Build regression test packs, perform exploratory testing, manage test data, analyze failures, log defects, and collaborate with cross-functional teams including developers, architects, and marketing.
Minimum 5 years of QA experience with at least 3 years specifically in Salesforce Marketing Cloud QA.
Strong automation testing skills using tools like Selenium, Playwright, or Cypress.
Experience with API testing, SQL for Data Extension validations, and familiarity with AMPscript/SSJS.
Working knowledge of Agile methodologies, Git, CI/CD pipelines, and defect management processes.
Experienced in QA within marketing automation platforms, particularly Salesforce Marketing Cloud, with deep understanding of its modules and workflows.
Skilled in developing and maintaining automation frameworks tailored for complex marketing workflows and API integrations.
Able to work cross-functionally with developers, architects, and marketing teams to ensure high quality and data accuracy in SFMC implementations.